Stop Losing Most of Your Google Ads Traffic Forever
The majority of visitors don’t call on the first visit. Meta retargeting brings them back — at a fraction of what Google charged you to get them there.
Book a Free Strategy CallYou’re Paying for Clicks That Never Convert
Every lead from Google Ads costs $75–$150. Most of those visitors don’t call on the first visit — and without a way to follow up, you’re paying full price for traffic that disappears.
Cost Per Lead on Google Ads
Every lead from Google costs real money — whether they book or just browse.
Don’t Call on the First Visit
Most visitors compare options, get distracted, and forget you. No follow-up means no second chance.
Recovered From Lost Traffic
Without retargeting, every visitor who didn’t call is a sunk cost. Gone forever.
Meta Cost Per Lead
Warm retargeting audiences convert cheaper — you already paid to get them there.
More Leads, Same Ad Budget
Meta closes the loop on traffic Google already sent you — no extra spend wasted.
Lower Blended CPL
Running Meta alongside Google significantly reduces your overall cost per lead.
The 4-Step Meta Retargeting System
Every campaign we run follows the same proven structure — pixel, audiences, lookalikes, and a nurture sequence designed to bring warm visitors back and convert them.
Meta Pixel Installation
- ✓ Pixel installed on all landing pages and website
- ✓ Event tracking: page views, form starts, clicks
- ✓ Custom conversion events: calls, form submits
- ✓ UTM parameters passed from Google to Meta
- ✓ Audiences segmented by behaviour from day one
Retargeting Audiences
- ✓ Website visitors: 7, 14, and 30-day windows
- ✓ Page-specific: pricing, services, contact visitors
- ✓ Form abandoners (started but didn’t submit)
- ✓ Video viewers at 25%, 50%, 95% completion
- ✓ High-intent: 2+ minutes on site
Lookalike Audiences
- ✓ 1% lookalikes — closest match to your converters
- ✓ 2–3% lookalikes for scale
- ✓ Seeded from visitors, leads, and customers
- ✓ City + radius geo-targeting per market
- ✓ Demographic and interest layering
Nurture Sequences
- ✓ Days 1–3: Brand awareness — video + testimonials
- ✓ Days 4–7: Value prop — case studies, proof
- ✓ Days 8–14: Conversion push — offer + urgency
- ✓ Dynamic creative testing across all stages
- ✓ Frequency capping to prevent ad fatigue
Google Captures. Meta Closes.
Google and Meta aren’t competitors — they’re two stages of the same funnel. Google captures high-intent searches at the moment of need. Meta follows up, builds trust, and closes the leads Google couldn’t convert the first time.
Capture Intent
High-intent searches — “Calgary HVAC repair” — at the exact moment someone needs you. High CPC, high intent. Converts 2–4% on the first visit.
Recover Non-Converters
Every visitor who didn’t call sees your brand again on Facebook and Instagram. Social proof, testimonials, and offers bring them back — at a fraction of Google’s CPC.
Scale New Traffic
Once you have 50+ conversions, Meta builds a lookalike audience of 100,000+ people in your market who look just like your best customers. Cold traffic that converts like warm leads.
Lower CPL. More Leads.
The full funnel cuts your blended cost per lead by up to 50%. Every dollar you spend on Google works harder when Meta is following up behind it.
Built for Home Services and Dental
Meta retargeting works best when the buying decision takes more than one touchpoint — which is exactly how home services and dental work. People research, compare, and then call. We stay in front of them through the whole process.
HVAC
Seasonal urgency ads and retargeting sequences that bring back quote-shoppers.
Plumbing
Follow up on visitors who checked your site during an emergency but didn’t call.
Electrical
Nurture higher-ticket jobs — panel upgrades, EV installs — with proof-first sequences.
Roofing
Multi-touch sequences for high-ticket jobs where trust drives the final decision.
Construction
Long sales-cycle retargeting that keeps your brand visible while prospects decide.
Dental Clinics
Implant and Invisalign retargeting — high-value services that need multiple touchpoints before booking.
Simple Pricing Based on Ad Spend
No long-term contracts. Retainer scales with your ad spend — you only pay more when you’re spending more.
Up to $3,000/mo Ad Spend
- ✓ Meta Pixel installation & setup
- ✓ Up to 3 retargeting campaigns
- ✓ Static image & video ads
- ✓ Custom audiences (7, 14, 30-day)
- ✓ Ad creative guidance & testing
- ✓ Monthly performance report
$3,000–$6,000/mo Ad Spend
- ✓ Everything in Starter
- ✓ 3+ campaigns (retargeting + lookalikes)
- ✓ Static image & video ads
- ✓ Multi-stage nurture sequences
- ✓ Full A/B & dynamic creative testing
- ✓ Bi-weekly optimization calls
$6,000+/mo Ad Spend
- ✓ Everything in Growth
- ✓ 5+ campaigns — all formats covered
- ✓ Advanced lookalikes (1–3%)
- ✓ Full creative testing across all campaigns
- ✓ Weekly or bi-weekly optimization calls
- ✓ Priority support
Serving Major Markets Across Western Canada
We run Meta campaigns for local service businesses in Calgary, Edmonton, Winnipeg, and Regina — with geo-targeting and audience strategy built specifically for each market.
Stop Losing 96% of Your Google Ads Investment
Book a free strategy session. We’ll calculate exactly how many leads you’re leaving on the table and map out a 30-day Meta campaign to start recovering them.
Book Your Free Strategy Call