Google Ads That Actually Generate Leads
Not Just Clicks
We manage Google Ads for home service and dental businesses across Western Canada — campaign structure, custom landing pages, and conversion tracking working together to drive the lowest possible cost per lead.
Book a Free 10-Min CallBuilt for Local Service Businesses That Run on Leads
We don’t run ads for everyone. We specialize in home services and dental — high-intent industries where the right campaign structure directly translates to phone calls and booked jobs.
HVAC
Furnace repair, AC install, emergency calls — high-intent keywords, low CPL.
Plumbing
Emergency and scheduled service campaigns built to capture calls before your competitor.
Electrical
Panel upgrades, EV charging, inspections — dedicated ad groups for each service.
Roofing
Seasonal and storm-response campaigns built to fill your quote pipeline fast.
Construction
High-ticket project leads — structured campaigns for renovation, builds, and commercial work.
Dental Clinics
Implants, Invisalign, emergency dental — campaigns matched to your highest-value services.
The Conversion Ecosystem
Most agencies run the ads and stop there. We optimize the entire funnel — campaign structure, landing page, and tracking — because that’s the only way to consistently drive CPLs that make sense.
Quality Score Obsession
Quality Score is the most underused lever in Google Ads. By tightly matching ad copy to landing page headlines and improving Landing Page Experience, we reduce your cost per click by 30–40% — which directly lowers your CPL without touching your budget.
Custom Landing Pages Per Campaign
Every ad group gets its own dedicated landing page. Message match between the ad and the page is the single biggest driver of conversion rate improvement — it’s how we hit close to 20% CVR on search while the industry average sits at 2–3%.
Conversion Tracking That Actually Works
GTM, GA4, call tracking, and form tracking set up from day one. We track every lead back to the exact keyword and ad that generated it — so budget flows to what’s working and underperformers get cut fast.
Mobile-First, Sub-2-Second Pages
Over 70% of search traffic for home services is on mobile. Slow pages tank Quality Score and conversion rate at the same time. Every landing page we build loads under 2 seconds and converts above 8% on mobile.
Smart Bidding — Right Way
We use tCPA and Maximize Conversions with proper conversion data behind them — not out of the box defaults. The learning period is short because the tracking is set up correctly from the start.
Hyper-Local Targeting
We geo-target by city and service radius with seasonal bid adjustments. Ad spend goes to the areas actually converting — not wasted on irrelevant clicks across the province.
Three Pillars. One Goal: More Leads for Less.
Every account we manage runs on the same system — campaign architecture, landing page optimization, and data-driven tracking. All three have to work together to drive results.
Campaign Architecture
- ✓ Tightly structured ad groups per service
- ✓ City + radius geo-targeting by market
- ✓ tCPA / Maximize Conversions bidding
- ✓ Ad schedule and device bid adjustments
- ✓ Weekly negative keyword audits
- ✓ Competitor monitoring and adjustments
Landing Page Optimization
- ✓ Ad-to-page message matching (H1 alignment)
- ✓ Mobile-first, under 2-second load
- ✓ Above-fold CTA with click-to-call
- ✓ Trust signals: reviews, credentials, tenure
- ✓ Simplified forms — max 3 fields
- ✓ A/B testing on headlines and CTAs
Conversion Tracking & Reporting
- ✓ Google Tag Manager + GA4 setup
- ✓ Call tracking with dynamic number insertion
- ✓ Form submission tracking
- ✓ Keyword-level CPL reporting
- ✓ Weekly CPL + ROAS dashboards
- ✓ Monthly one-on-one review call
Simple Pricing Based on Ad Spend
No hidden fees. No long-term contracts. $1,000 one-time setup fee includes custom landing pages — waived if you build your website with us.
Up to $3,000/mo Ad Spend
- ✓ Full campaign setup & management
- ✓ Up to 3 custom landing pages
- ✓ GTM + GA4 conversion tracking
- ✓ Monthly performance report
- ✓ Keyword research + negative audits
$3,000–$6,000/mo Ad Spend
- ✓ Everything in Starter
- ✓ 3–5 custom landing pages
- ✓ Call tracking setup
- ✓ Bi-weekly check-in calls
- ✓ A/B testing + competitor analysis
$6,000–$8,000/mo Ad Spend
- ✓ Everything in Growth
- ✓ 5+ custom landing pages
- ✓ All campaigns covered
- ✓ Weekly calls + heatmap analysis
- ✓ 24hr priority support
$8,000+/mo Ad Spend
- ✓ Everything in Scale
- ✓ Full Google + Meta ecosystem
- ✓ Unlimited landing page optimizations
- ✓ Dedicated Slack channel
- ✓ Quarterly strategy sessions
Serving Major Markets Across Western Canada
We manage Google Ads for local service businesses in Calgary, Edmonton, Winnipeg, and Regina — with deep knowledge of each market’s competition, seasonality, and cost per click.
See Exactly Where Your Ad Budget Is Leaking
Book a free 10-minute call. We’ll review your current campaigns, find the wasted spend, and show you what it would take to hit a $40–$60 cost per lead in your market — often lower for dental.
Book Your Free 10-Min Call