ABOUT SOFRA DIGITAL
Performance-Focused. Calgary-Based. Lead Obsessed.
We build high-converting websites and run Google & Meta Ads for Calgary’s high-ticket service businesses. Every dollar of ad spend is optimized for one outcome — qualified leads in your inbox and calls on your phone.
I Don’t Run Ads. I Build Lead Machines.
`I’m Rohan Sofra – a Calgary-based performance marketer with 4+ years managing Google Ads, Meta Ads, and high-converting landing pages for service businesses across multiple industries.
Most agencies hand your ad off to a junior and call it done. I look at the full funnel, from the moment someone searches on Google to the moment they become a booked lead. Landing page experience, ad copy, bid strategy, conversion tracking, everything works together in harmony.`
Google Ads Search & Display Certified
Google Analytics Advanced Certified
HubSpot Marketing & Growth-Driven Design Certified
Conversion Optimization Specialist
Full funnel: website + ads + tracking + reporting
The Conversion Ecosystem
Most Calgary agencies run your ads and send traffic to a slow, generic website. CPL hits $150+ because the ad and the page don’t match. I fix both sides.
Audit Your Full Funnel / I start by auditing your site speed, LPE score, conversion tracking, and competitor landscape. Data first, strategy second.
Build the Landing Page / High-converting, mobile-first pages built for your service. 70+ PageSpeed score, clear CTA hierarchy, trust signals above the fold.
Launch & Optimize Google Ads / Campaigns built around tCPA bidding, tight keyword match types, and ad copy that mirrors your landing page. Every click has a purpose.
Close with Meta Retargeting / 96% of visitors don’t convert on visit one. Meta retargeting brings them back with social proof and urgency. 14x ROI on retargeting spend.
Track Every Lead / GTM + GA4 conversion tracking on every call, form fill, and booking. You see exactly which keyword generated each lead.
Report & Scale / Weekly performance reports with real numbers — CPL, CVR, ROAS. When something works, we scale it. When it doesn’t, we cut it fast.
Built for High-Ticket Calgary Service Businesses
Dental Clinics / Implants, Invisalign, cosmetic, high-value procedures that justify strong ad spend
Roofing / Emergency repairs, replacements, hail damage – high CPL tolerance, high job value
Legal Services / Personal injury, immigration, family law – high-intent searches with strong ROI
Construction / Renovations, custom builds, commercial, large contracts justify aggressive campaigns
HVAC / Seasonal demand spikes, emergency calls, maintenance contracts – perfect for Google Ads
Medical & Aesthetics / Clinics, med spas, physiotherapy – trust-driven campaigns that convert browsers to bookings
Plumbing & Trades / Emergency service + planned renovation campaigns – dual funnel approach
Auto Services / Collision repair, detailing, dealerships, location-targeted campaigns for local dominance
Certified Across the Full Stack
Not just Google Ads. Certified in conversion optimization, growth-driven design, analytics, and marketing strategy.
Google Ads Search Certified / Google · Verified
Google Analytics Advanced / Google · Verified
Google Ads Display & Video / Google · Verified
Conversion Optimization / Skillshop · Verified
Growth-Driven Design / HubSpot Academy · Verified
HubSpot Marketing Hub / HubSpot Academy · Verified
Numbers That Matter
REAL CAMPAIGN RESULTS
Avg Cost Per Lead →
CA$58
Conversion Rate →
26%
Meta Retargeting ROI →
14x
CPA Reduction with Meta →
48%
Desktop PageSpeed Score →
90+
MISSION
Get Every Client More Leads Than They Expect / My mission is simple — generate more qualified leads for every Calgary service business I work with. Not impressions. Not traffic. Actual calls and form fills from people ready to buy. I hold myself accountable to your cost per lead, not a retainer.
VISION
The Performance Agency Calgary Service Businesses Deserve / Calgary’s best roofers, dentists, lawyers, and contractors deserve access to the same performance marketing that enterprise brands use — without the enterprise price tag or the agency runaround.
Don’t Wait Any Longer
Ready to Stop Overpaying for Leads?
Book a free 10 minute strategy call. I’ll audit your current funnel and show you exactly what’s costing you leads.
