Google Ads + Landing Pages Working in Perfect Harmony
The Conversion Ecosystem for high-ticket service businesses. We don’t just run your ads — we optimize your entire funnel. Campaign structure + landing page experience + conversion tracking = calls that actually close.
Built for High-Ticket Service Businesses
Calgary’s service industries trust us to turn ad spend into booked jobs. We speak your language and understand your sales cycle.
We Don’t Just Run Ads. We Optimize Your Entire Funnel.
Most agencies stop at campaign setup. We fix what happens after the click.
The Conversion Ecosystem
Your Google Ad and landing page must speak the same language. We tweak your landing pages to match ad messaging, boost Quality Score, and kill bounce rates. Message match = higher conversions.
Quality Score Obsession
We optimize for Google’s Quality Score algorithm. Better LPE (Landing Page Experience) = lower CPC. We’ve cut client CPCs by 40%+ just by fixing landing page speed and relevance.
Conversion Tracking That Actually Works
GTM + GA4 + call tracking + form tracking. You’ll know which keywords drive calls, which pages convert, and where your budget is leaking. No more flying blind.
Mobile-First Landing Pages
65% of your traffic is mobile. We build pages that load in under 2 seconds and convert at 8%+ (industry average is 2.3%). Core Web Vitals compliance = Google rewards you with lower CPCs.
High-Ticket Service Expertise
We know roofers don’t convert like e-commerce. Longer sales cycles, phone-first customers, local trust signals. We build campaigns for businesses where one conversion = $5k-$50k in revenue.
Calgary Market Knowledge
Hyper-local geo-targeting (Calgary + 25km radius), competitor analysis, seasonal bid adjustments. We know when Calgarians search for furnace repair and roof replacements.
Calgary Roofing Company: Real Results (Jan 26 – Feb 18, 2026)
Local roofing and siding contractor running two optimized campaigns. Campaign architecture focused on high-intent keywords, mobile-optimized landing pages, and conversion tracking for form submissions and phone calls.
Calgary Roofing & Siding Company • 198 Clicks • 7,256 Impressions • Jan 26 – Feb 18, 2026
The 3-Pillar Conversion Ecosystem
Campaign Architecture
Conversion-first campaign structure built for high-ticket services
- Single Keyword Ad Groups (SKAGs) for maximum relevance
- Calgary + 25km radius geo-targeting (Airdrie, Chestermere, Okotoks)
- tCPA bidding strategy optimized for phone calls
- Ad schedule optimization (cut dead hours, bid higher during peak)
- Device bid adjustments based on conversion rate data
- Negative keyword sculpting (weekly audits)
Landing Page Optimization
We tweak your pages to match your ads and maximize Quality Score
- Message match: ad headline = landing page H1 (boosts QS)
- Mobile-first design (under 2s load time on 4G)
- Above-fold CTA with click-to-call button
- Trust signals: reviews, BBB badges, years in business
- Form optimization (3 fields max, autofill enabled)
- A/B testing headlines, CTAs, and layouts
Conversion Tracking & Analytics
Know exactly which keywords drive revenue, not just clicks
- Google Tag Manager + GA4 Enhanced Conversions
- Call tracking with dynamic number insertion
- Form submission tracking (field-level data)
- Offline conversion import (track which leads closed)
- Weekly CPL/ROAS dashboards
- Heatmaps + session recordings (see where users drop off)
Transparent, Performance-Driven Pricing
No contracts. No setup fees. Just results-focused management that scales with your ad spend.
- Google Ads campaign setup & management
- 1 landing page optimization
- GTM + GA4 conversion tracking
- Monthly performance reports
- Keyword research & negative sculpting
- Everything in Starter, plus:
- 2 landing page optimizations
- Call tracking integration
- Bi-weekly optimization calls
- A/B testing (headlines & CTAs)
- Competitor analysis
- Everything in Growth, plus:
- 3 landing page optimizations
- Heatmap + session recording analysis
- Weekly optimization calls
- Meta retargeting setup (optional)
- Priority support (24hr response)
- Everything in Scale, plus:
- Unlimited landing page optimizations
- Full conversion ecosystem (Google + Meta)
- Dedicated Slack channel
- Quarterly strategy sessions
- Custom reporting dashboards
Serving Calgary & Surrounding Areas
Local Google Ads experts with deep knowledge of Calgary market competition and search behavior
See Exactly Where Your Google Ads Budget Is Leaking
Free 30-minute audit call. We’ll screen-share your account and show you the broken tracking, wasted keywords, and landing page issues killing your ROI. No pitch, just brutal honesty about what’s broken and how to fix it.
Let’s Talk About Your Google Ads
Fill out the form below and we’ll get back to you within 24 hours.