ABOUT SOFRA DIGITAL

Performance-Focused. Calgary-Based. Lead Obsessed.

We build high-converting websites and run Google & Meta Ads for Calgary’s high-ticket service businesses. Every dollar of ad spend is optimized for one outcome — qualified leads in your inbox and calls on your phone.

Years of Experience in Digital Marketing
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Cost Per Lead Achieved
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Google Certified (Ads + Analytics)
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I Don’t Run Ads. I Build Lead Machines.

`I’m Rohan Sofra – a Calgary-based performance marketer with 4+ years managing Google Ads, Meta Ads, and high-converting landing pages for service businesses across multiple industries.

Most agencies hand your ad off to a junior and call it done. I look at the full funnel, from the moment someone searches on Google to the moment they become a booked lead. Landing page experience, ad copy, bid strategy, conversion tracking, everything works together in harmony.`

  • Google Ads Search & Display Certified

  • Google Analytics Advanced Certified

  • HubSpot Marketing & Growth-Driven Design Certified

  • Conversion Optimization Specialist

  • Full funnel: website + ads + tracking + reporting

The Conversion Ecosystem

Most Calgary agencies run your ads and send traffic to a slow, generic website. CPL hits $150+ because the ad and the page don’t match. I fix both sides.

  • Audit Your Full Funnel / I start by auditing your site speed, LPE score, conversion tracking, and competitor landscape. Data first, strategy second.

  • Build the Landing Page / High-converting, mobile-first pages built for your service. 70+ PageSpeed score, clear CTA hierarchy, trust signals above the fold.

  • Launch & Optimize Google Ads / Campaigns built around tCPA bidding, tight keyword match types, and ad copy that mirrors your landing page. Every click has a purpose.

  • Close with Meta Retargeting / 96% of visitors don’t convert on visit one. Meta retargeting brings them back with social proof and urgency. 14x ROI on retargeting spend.

  • Track Every Lead / GTM + GA4 conversion tracking on every call, form fill, and booking. You see exactly which keyword generated each lead.

  • Report & Scale / Weekly performance reports with real numbers — CPL, CVR, ROAS. When something works, we scale it. When it doesn’t, we cut it fast.

Built for High-Ticket Calgary Service Businesses

  • Dental Clinics / Implants, Invisalign, cosmetic, high-value procedures that justify strong ad spend

  • Roofing / Emergency repairs, replacements, hail damage – high CPL tolerance, high job value

  • Legal Services / Personal injury, immigration, family law – high-intent searches with strong ROI

  • Construction / Renovations, custom builds, commercial, large contracts justify aggressive campaigns

  • HVAC / Seasonal demand spikes, emergency calls, maintenance contracts – perfect for Google Ads

  • Medical & Aesthetics / Clinics, med spas, physiotherapy – trust-driven campaigns that convert browsers to bookings

  • Plumbing & Trades / Emergency service + planned renovation campaigns – dual funnel approach

  • Auto Services / Collision repair, detailing, dealerships, location-targeted campaigns for local dominance

Certified Across the Full Stack

Not just Google Ads. Certified in conversion optimization, growth-driven design, analytics, and marketing strategy.

  • Google Ads Search Certified / Google · Verified

  • Google Analytics Advanced / Google · Verified

  • Google Ads Display & Video / Google · Verified

  • Conversion Optimization / Skillshop · Verified

  • Growth-Driven Design / HubSpot Academy · Verified

  • HubSpot Marketing Hub / HubSpot Academy · Verified

Numbers That Matter

REAL CAMPAIGN RESULTS

  • Avg Cost Per Lead → CA$58

  • Conversion Rate → 26%

  • Meta Retargeting ROI → 14x

  • CPA Reduction with Meta → 48%

  • Desktop PageSpeed Score → 90+

Facebooks transition to Meta — in 3D. nnMore 3D app icons like these are coming soon. You can find my 3D work in the collection called 3D Design.

MISSION

Get Every Client More Leads Than They Expect / My mission is simple — generate more qualified leads for every Calgary service business I work with. Not impressions. Not traffic. Actual calls and form fills from people ready to buy. I hold myself accountable to your cost per lead, not a retainer.

VISION

The Performance Agency Calgary Service Businesses Deserve / Calgary’s best roofers, dentists, lawyers, and contractors deserve access to the same performance marketing that enterprise brands use — without the enterprise price tag or the agency runaround.

A modern work desk setup featuring electronic devices and financial graphs for productivity.

Don’t Wait Any Longer

Ready to Stop Overpaying for Leads?

Book a free 10 minute strategy call. I’ll audit your current funnel and show you exactly what’s costing you leads.

Book a Free Call
A well-organized design workspace with dual monitors and design software on display.

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