Stop Losing 96% of Your Google Ads Traffic Forever
Only 2-4% of visitors convert on the first visit. Meta retargeting + lookalike audiences turn the other 96% into paying customers. The missing piece in your Conversion Ecosystem.
You’re Bleeding Money on Google Ads
You pay $50-$150 per click. 96-98% leave without converting. They’re gone forever unless you retarget them.
The math: 100 clicks at $75 CPC = $7,500. You get 2 conversions. That’s $3,750 per lead. Meta retargeting captures 18 more for $900. New cost per lead: $1,890. You just cut your CPL in half.
The Meta Retargeting System
Meta Pixel Installation
Track every visitor from your Google Ads campaigns
- Meta Pixel on all landing pages + website
- Event tracking (page views, form starts, clicks)
- Custom conversion events (phone calls, downloads)
- UTM parameter passing from Google to Meta
- Audience segmentation by behavior
Retargeting Audiences
Bring back the 96% who didn’t convert
- Website visitors (last 7, 14, 30 days)
- Page-specific audiences (pricing page, services)
- Form abandoners (started but didn’t submit)
- Video viewers (25%, 50%, 95% completion)
- Engaged users (time on site >2 minutes)
Lookalike Audiences
Find new customers who look exactly like your best ones
- 1% lookalike (closest match to converters)
- 2-3% lookalikes for scale
- Seed audiences: website visitors, leads, customers
- Calgary + 50km geo-targeting
- Demographic + interest layering
Nurture Sequences
7-14 day campaigns that build trust and drive conversions
- Day 1-3: Brand awareness (video, testimonials)
- Day 4-7: Value proposition (case studies, ROI)
- Day 8-14: Conversion push (offers, urgency)
- Dynamic creative testing (headlines, images, CTAs)
- Frequency capping (avoid ad fatigue)
The Conversion Ecosystem: Two Platforms, One Goal
Google = Capture Intent
Someone searches “Calgary roofer” — they have intent NOW. Google Ads captures them at the moment of need. High CPC, high intent, low volume.
Meta = Recover Non-Converters
96% of Google traffic leaves without converting. Meta retargeting brings them back with social proof, testimonials, and offers. Lower CPC, warm audience, high volume.
Lookalikes = Scale New Traffic
Once you have 50+ conversions, Meta finds 100,000+ people in Calgary who look exactly like your best customers. Cold traffic that converts like warm leads.
Meta Ads Management Pricing
Pricing aligned with your Google Ads spend. Add Meta retargeting to close the loop on cold traffic.
- Meta Pixel installation + setup
- 1 retargeting campaign
- Basic custom audiences
- Monthly performance reports
- Ad creative guidance
- Everything in Starter, plus:
- 2-3 retargeting campaigns
- 1% lookalike audiences
- Multi-stage nurture sequences
- Bi-weekly optimization calls
- Dynamic creative testing
- Everything in Growth, plus:
- Advanced lookalikes (1-3%)
- Full funnel integration (Google + Meta)
- Unlimited campaigns
- Weekly optimization calls
- A/B testing on all creatives
- Everything in Scale, plus:
- Custom CRM audience uploads
- Cross-platform attribution
- Dedicated account manager
- Daily optimization
- Priority support (2hr response)
Serving Calgary & Surrounding Areas
Local Meta Ads expert with deep understanding of Calgary market behavior
Stop Losing 96% of Your Google Ads Investment
Free strategy session to analyze your current Google Ads traffic, calculate your retargeting opportunity, and map out a 30-day Meta campaign.
Let’s Close Your Traffic Loop
Tell us about your Google Ads campaigns and we’ll show you the retargeting opportunity.