About

Your Local Marketing Expert, Backed by Real Results

Meet the Founder – Your Digital Marketing Expert

Hi, I’m the founder of Sofra Digital. With a Diploma in Digital Marketing and a Bachelor’s in Marketing, I’ve spent years mastering what it really takes to grow service-based businesses online not just in theory, but in the real world.

I started my journey working at a digital marketing agency, managing Google Ads campaigns from start to finish for a variety of clients across Canada. From roofers to dental clinics, renovation companies, lawyers, HVAC businesses, and more, I learned quickly how to optimize campaigns that bring real results.

“We love what we do & create partnerships with our clients to ensure their digital transformation is positioned for long-term success.”
Rohan Sofra

CEO & Co-founder Sofra Digital Solutions

What Set Me Apart Early On?

Lowest CPL

Consistently delivered $5 CPL (cost-per-lead) or lower in competitive industries

Generated More Leads Without Increasing Budget

Helped clients get more leads for the same budget by using smarter campaign strategies

Client Satisfaction

Achieved 90–95% client retention based on trust and performance

Transparent & Data Driven Reporting

Accurately simplified complex marketing KPI's to clients that build trust.

Integrated PPC + SEO for Full-Funnel Growth

Blended fast-action PPC with long-term SEO to drive consistent traffic and leads across all stages of the funnel.

Worked Hands-On With 25+ Local Businesses

From lawyers to renovators — crafted personalized strategies based on deep industry insight.

Our Mission

To empower local service businesses with performance-driven digital marketing strategies that generate real, measurable results, not fluff. Through smart SEO, high-converting PPC campaigns, and transparent collaboration, we help our clients grow sustainably, dominate their markets, and turn clicks into customers.

  • Google Ads Management
  • SEO Services
  • Landing Page Optimization
  • Keyword Research & Strategy
  • 1-on-1 Strategy Calls
  • Performance Reporting
  • Local Lead Genertaion
  • SEO + PPC Combo Plans

Why Work With Me?

I built Sofra Digital Solutions to focus on small and mid-sized businesses like yours because I’ve seen firsthand how powerful great marketing can be when it’s done right.

You’re not getting passed off to an account manager or junior. You’re working directly with me, someone who’s:

  • Hands-on with every campaign
  • Focused on conversions and real lead generation
  • Transparent with reporting and communication
  • Always testing, optimizing, and staying ahead of what works

From PPC to Holistic Growth Strategy

In my next role, I took on a holistic digital marketing position, handling both PPC and SEO for a range of service businesses. PPC results were almost immediate, while SEO success grew with time, proving that a well-rounded strategy pays off.

  • Ranked 100+ keywords in top search positions for multiple clients
  • Increased organic visibility within competitive industries across Canada
  • Built data-driven content and link strategies tailored for long-term traffic and lead growth

Currently: In-House Marketing for a Leading HVAC Company

Today, I work as an in-house marketing lead for an HVAC company — continuing to put everything I’ve learned into practice at scale:

  • Increased keyword visibility from 27% to 48% in just 3–4 months
  • Grew top 3 search rankings from 48 to over 200 keywords
  • On the PPC side, improved conversion rate from 6.7% to 17% by:
  • Testing multiple bidding strategies
  • Switching to broad match keyword approach
  • Using both Search and Performance Max (PMax) campaigns

Whether it’s paid or organic, I know how to get results for local service businesses.

Let’s Grow Your Business — Together

If you’re in a competitive local industry like HVAC, legal, medical, renovation, or trades, I know what it takes to stand out in search results and turn your website into a consistent lead engine.